As many of you know, I spend a lot of time reading articles, blogs, research work, vendor collateral, etc. I mean, I spend a lot of time and any time I see a quantitative statement, such as “14% of the world’s population prefers the color purple”, without a source given I question its validity. Just because it is tweeted, and retweeted doesn’t magically make it a fact.
The other day I saw a tweet that said “90% of IT projects are cancelled or delivered late due to increasing IT complexities” – I clicked the link to read the blog/article/research but found nothing of the sort. I then searched the internet to find where this statement was produced and found spotty results. While this statement may be true or at least have a ring of truth, what make is true or false is the quantitative attached to it, 90%. If it is only 85%, or 80% – it nullifies the validity of this statement. And if it is simply a platitude that someone has added conjecture in order to make it a quantitative, it makes it false or at least not as true as the original intent.
I tweeted out yesterday that I had read this quantitative statement in two tweets today but could not verify the source, when someone replied saying “83% of statistics are made up on the spot”. Unfortunately, without a source, this is how these statements of facts are treated. I try very hard to make sure I do my research when I blog, author an article, give a presentation, etc. to represent the information as accurately as possible with source references to support my statements and position. As a student I was taught the importance of citing your sources, as an industry analyst I learned the value of citing your sources. Your credibility depends it! Please, when you cite a quantitative statement, please back it up with your source. If you cannot back it up, but you feel it is true based on your experience, the please remove the quantitative and add, “from my experience” or “it would seem to me” or “if this is true” – perhaps then someone will respond in kind with the actual source for you but along the way you will not have potentially damaged your own “street cred”
By the way, 14% of the world’s population prefer the color purple, not the movie, but the color and blue is apparently the most popular favorite across the globe. You can read all about it HERE (per Jay) in the survey by Cheskin, MSI-ITM, and CMCD/Visual Symbols Library – three global marketing firms.
Chapa, signing off
I did have the linked for my source in here originally, “about it”, but it was difficult to see…now you can see it – I HOPE!