Why the CTE Group?
We are a boutique analyst/research firm, and IT consultancy practice. Our customers are end-users, technology vendors, SIs, VARs, and MSPs.
What we do
We deliver opinion-based technology briefs, videos, podcasts, workshops, in-person consulting, and have experts available for speaking at events to give you new perspectives and actionable information in the areas of Data Protection, Data Management, Data Storage, Cloud, Business Resumption strategies, et al. Our philosophy is founded on Business-Centric IT and is the catalyst by which all of our services are delivered.
- Product Strategy Sessions
- Marketing Campaigns
- Buyer’s Journey
- Persona Marketing
- GTM messaging creation and review
- Product Marketing Content
- Blogs, White Papers, Technical Briefs, Guides, Video
- End-user IT Strategy Sessions
- Data Protection and DR planning
- Creation and Review
- and more
What is Business-Centric IT?
It is a standard our founder developed to focus on the business outcomes, goals, objectives, and key operational assets to impact the core business with technology solutions offered or recommended by IT. This philosophy is the bridge that spans the gap between IT’s “techinease” speak and true business value. It is the enabling factor that allows IT to be viewed in a much more strategic light and earn the proverbial “seat at the table”. Our team has over 30 years of experience in the IT industry and works with customers to improve operational efficiencies, assess current data protection plans, and evaluate modern IT solutions, including cloud and hyper-converged architectures. Our workshops are independently focused to help build a framework to conduct business impact assessments, understand risks and exposures, and create actionable DR plans and strategies. The company is founded on three primary principles, link technology to business value, provide data-driven advisement, and develop customer-centric communication. We help turn complex technology concepts into clear comprehensive business values.